Search Engine Optimisation Search Engine Optimisation [SEO] is a specialist area that is constantly evolving.

Business success can flourish greatly from a prominent search engine positioning, however, many 'off-the-shelf' ecommerce shop & website designs fall well short of this capability. With this in mind our designs incorporate many of the best SEO techniques. In addition our SEO experts offer an ongoing service to ensure your website achieves prominent rankings in the most popular Search Engines such as Google, Yahoo & MSN :

 

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Some Popular Search Engine Optimisation Myths...        (mouse-over each for more info)

  1. fade=[off] requireclick=[off] offsety=[20] offsetx=[50] fadespeed=[0.01] header=[Myth #1: "We Can Guarantee Your Rankings"] body=[Don't be fooled by this claim! - Ask the company what phrases you will be ranked for!<br><p>Very often a company that guarantees rankings, is guaranteeing that you will rank for your own company name, which means people using Google, MSN or Yahoo would have to know your company name before searching. How does this produce new customers and visitors to your site? Chances are, as soon as these search engines index your site, you will rank within the top ten for your company name, if not first, because it is unique. Why bother paying someone for something that is already going to happen, anyway?<p>Guaranteeing rankings is highly unethical. It is impossible to guarantee rankings unless you have access to Google's database itself. Google is a guarded 3rd party that doesn't, under any circumstances, reveal it's secrets. No-one outside of these search engine companies knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to generate search results change almost monthly. Even a former Google employee doesn't know how to guarantee rankings! If someone is telling you they'll guarantee top rankings, run fast! <p><p>Google themselves have said: "No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" or a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at <a href='http://www.google.com/addurl.html.'>www.google.com/addurl.html.</a> You can do this yourself at no cost whatsoever."<p>An ethical SEO company will not guarantee rankings. They will guarantee that their methods follow best search engine practices, and they will guarantee customer satisfaction, but at no point in time should any SEO company with a conscience guarantee your rankings.</p>] cssbody=[tt_body_wide] cssheader=[tt_header_wide]"We Can Guarantee Your Rankings"
  2. fade=[off] requireclick=[off] offsety=[20] offsetx=[50] fadespeed=[0.01] header=[Myth #2: "Resubmit your site's URL regularly"] body=[Nowadays this claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Land's End to John o'Groats. And the good folks at Google will once again back us up on this one:</p><p><em>"Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear."</em></p><p>] cssbody=[tt_body_wide] cssheader=[tt_header_wide]"Your Site Needs to Be Continually Resubmitted to Get On and Stay On the Search Engines"
  3. fade=[off] requireclick=[off] offsety=[20] offsetx=[50] fadespeed=[0.01] header=[Myth #3: "Meta-tags are not important anymore"] body=[Sure they aren't. If you don't want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site's code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don't use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. <p>This is what MSN themselves say about it: <em>"Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages...</em></p><p><em>...the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results."] cssbody=[tt_body_wide] cssheader=[tt_header_wide]"Meta Tags Are Not Important Anymore"

Don't Put Up With these Myths!

Your SEO company should be working for you - you are paying them. Hold them accountable as you would any other vendor. Keep reading information like this, read info at the search engines, educate yourself and if something your SEO says smells a little rotten, don't be afraid to call them on it.

 


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